Monthly views from hands-on tests, tutorials and troubleshooting content.
Thomas Koch · YouTube Creator
Tech & tools on YouTube. Honestly tested.Clearly explained.
I’m the creator behind normalnerdlife. On my channel, I show gadgets, technology and software tools in real everyday use – helping people make better purchase decisions and understand setup and operation.
84k+Subscribers
120k+Views / month
DACHGermany · Austria · Switzerland
Curious since 1979Honestly tested.
Clearly explained.
Clearly explained.
YouTube · 84,000+ subscribersnormalnerdlife@NORMAL_NERD_LIFE · Tech from real everyday life
Reviews without the ad-speakGadgets tested in practiceSoftware explained clearlyPurchase decisions with substance
01 — The channel
Not a studio showroom. Technology where it truly matters.
About normalnerdlife
Authentic, honest and hands-on.
normalnerdlife is a tech channel by an ordinary guy who loves technology. No overproduced studio show – just honest, practical reviews from real everyday life.
Technology is tested the way it will actually be used: in the living room, at the office or on the go. Prospective buyers can see the value and ease of use, helping them make an informed choice. Existing customers receive clear help with setup, configuration and common questions.
Partnerships focus on dedicated YouTube videos. They make setup feel approachable, show real use cases and give gadgets, software and tools the space needed for a clear explanation.
“Show the value. Make setup easy to understand. Support better purchase decisions.”
02 — Reach & impact
Growing reach with a genuine interest in technology.
Regular visibility for gadgets, software, tools and brands among a relevant German-speaking audience in Germany, Austria and Switzerland.
People with a strong interest in technology, gadgets, tools and digital solutions.
Continuous growth over the past two years – with increasing reach.
Channel development · 13 Apr 2025–7 Aug 2026Actual subscriber growth
Subscribers84,588Start: 2,317
03 — Topics
This is what the channel is all about.
From purchase decisions to productive AI workflows: content that provides direction and makes technology useful without the detours.
Gadgets & accessories
Practical tech products, smart helpers and useful devices for everyday life, the office and your setup.
Software, AI & tools
Productive workflows, content creation, video, graphics, automation and established software such as PDF tools and other creative applications.
Computers & setups
Hardware, peripherals, mini PCs, monitors, input devices, storage solutions and workspaces.
Smart home & networking
Routers, Wi-Fi, NAS systems, security cameras, smart-home devices and connected systems.
Audio & entertainment
Headphones, speakers, microphones and digital media solutions tested in real everyday use.
Tutorials & troubleshooting
Step-by-step guides, setup help, troubleshooting and easy-to-understand explainer videos.
Your benefits as a partner
Reach meets credibility.
A partnership with normalnerdlife combines reach, credibility and genuine real-world relevance. Gadgets, software and tools are clearly explained, tried out and shown in realistic use cases.
- 01Relevant audience
Actively researching and open to well-founded recommendations.
- 02Clear, real-world use
Hardware, software and tools are not merely shown – they are genuinely put to use.
- 03Purchase decisions & user support
Videos demonstrate value and ease of use, support purchase decisions and help with setup, configuration and questions.
04 — Partnerships
Formats tailored to your brand and objectives.
The best partnership feels like useful content to viewers – transparent, relevant and thoughtfully produced. The focus is on dedicated YouTube videos; scope and fee are negotiated individually for each project.
Dedicated YouTube video
The partnership centres on a standalone YouTube video that explains a piece of hardware, software or a digital tool in use, including its benefits, in depth and with credibility.
Enquire about this format ↗Tool & software feature
A practical presentation of digital tools, software and solutions using realistic workflows.
Enquire about this format ↗Tutorials & guides
Clear explainer videos that help users set up gadgets, software and tools and use them with confidence.
Enquire about this format ↗Long-term partnership
Ongoing collaboration for lasting visibility, consistent explanations of hardware, software and tools, and reliable user guidance.
Enquire about this format ↗05 — Contact
Quick & straightforward
Fill in the form or send an email directly.
Simply use the form below – or send your enquiry directly to:
info@normalnerdlife.deReady for a strong tech project?
Let’s create something that genuinely helps.
Feel free to send me a link or a few key details about your product or software, along with your preferred timeline. We can then agree on the right format together. The fee is negotiable and depends on the project’s scope, production effort and usage rights.
Media kit & audience dataI’m happy to provide my media kit along with selected metrics and audience data upon request.
- 01Enquiry
You send a short description of your hardware, software or tool, your brand and the type of partnership you are looking for.
- 02Alignment
Together, we define the video format, focus, timing and objectives that best fit your campaign.
- 03Production
Gadgets, software and digital tools are tested in practice, put into context and presented authentically in a video.
- 04Publication
The finished video reaches a relevant audience actively interested in technology, tools and purchase decisions.
06 — About me
The person behind the channel
I’m Thomas Koch, a computer scientist with a German Diplom degree. There are seven of us in our blended family – so my everyday life is full of nerdy interests, but also plenty of very normal life. That’s exactly where my channel got its name: normalnerdlife.
07 — Legal
Legal notice
Information pursuant to Section 5 DDG
Thomas Koch
Sole proprietorship
Rohrbeckweg 25
31319 Sehnde
Germany
Contact
Phone: 0171 7726196
Email: info@normalnerdlife.de
Business identification number pursuant to Section 139c AO
DE400688012
Responsible for content pursuant to Section 18(2) MStV
Thomas Koch
Rohrbeckweg 25
31319 Sehnde
Consumer dispute resolution
I am neither willing nor obliged to participate in dispute resolution proceedings before a consumer arbitration board.
08 — Privacy
Privacy policy
Transparent and data-minimising.
Controller
Thomas Koch, sole proprietor
Rohrbeckweg 25, 31319 Sehnde
Email: info@normalnerdlife.de
Contact enquiries
If you contact me by email or through the contact form, I process the information you provide to handle your enquiry and any follow-up questions. The legal basis is Article 6(1)(b) GDPR for pre-contractual or contractual enquiries; otherwise, it is Article 6(1)(f) GDPR. The legitimate interest lies in responding appropriately to your enquiry.
Retention period
The data is deleted once the enquiry has been fully resolved, unless statutory retention obligations or legitimate interests require further storage.
Hosting and server log files
When you access this website, the hosting provider processes technically necessary connection data, including the IP address, date and time, requested file, amount of data transferred, referrer, and browser and system information. This processing ensures the secure and stable operation of the website on the basis of Article 6(1)(f) GDPR.
Your rights
Subject to the statutory requirements, you have rights of access, rectification, erasure, restriction of processing, data portability and objection. You may also lodge a complaint with a data protection supervisory authority.
External links
When you click the YouTube link, you leave this website. The external provider’s privacy policy then applies. This website does not use analytics, marketing or social-media cookies.